In 1873, Vincenzo found the fruit markets in Sora in the region of Lazio, were bustling and there was a great idea to craft quality made liquors with regional bounty. It is here that the Liquori came into conception. In 1918 following the end of World War I, Vincenzo’s son Donato joined him in the business, and they embarked on building the Paolucci brand which became synonymous with quality and innovation throughout central Italy. Today, Paolucci Liquori is run by Vincenzo’s great-grandsons Francesco and Alessandro, who maintain their great grandfather’s passion. Following very ancient recipes, natural and attentively selected ingredients are used to produce Italian liqueurs and distillates, those typical of Central Italy.