William Wade worked at Noma in Copenhagen before launching NON – an all-natural zero-alcohol wine alternative crafted in Melbourne with some of the best ingredients from the most renowned growing regions. These beverages are pretty WOW. This is the direct bolder red wine alternative. Roasted plums and beetroots blended with fir pine needles and verjus from Viognier grapes from the Goulburn Valley, Australia. What results is a dark berry beverage with forest floor earthiness loaded with spice and tannin!